Wednesday, April 12, 2017

Evaluation Question 1

How did research and planning inform your production?

We started by researching the indie genre to find out the meaning behind the word 'Indie'. (of a pop group, record label, or film company) not belonging or affiliated to a major record or film company. This told us that most Indie bands aren't signed to a major record label and therefore won't have big budgets within their music videos. We then started to search for the most popular Indie bands on YouTube, looking at bands such as: Arctic Monkeys, The 1975, Catfish and the Bottlemen etc. From watching their music videos we were able to gain good knowledge on different conventions used.

Instruments was a big factor and are shown in most music videos, especially Indie videos, therefore we did research into the types of instruments used and found out that the band usually consists of: 1 singer, at least 2 guitarist, a drummer and a bassist.


We found out that Fender instruments are the most popular within the Indie genre, especially Stratocasters, mustangs, jazz masters and telecasters.
 This gave us a clear image of what type of instruments needed to be used within our music video. However when we first created our storyboard it didn't contain any instruments and was fully based on a story, because of this we decided to change the storyboard around and concentrate more on a band playing live rather than a story with the music just playing in the background.


Fender Jaguar





Fender Jazz master



Fender Mustang




Fender Stratocaster



Camera shots can also be shaky within Indie music videos as they don't have a very big budget, therefore we had to make our video look 'homemade' as well. Another convention used within the music videos was that many were shot in black and white, Our storyboard however only contained colour all the way through and due to our audience research we found that the audience would also prefer the video to be in black and white.


This was the first draft of our Music video which was fully in colour and didn't really suit the song or the genre.







Therefore on our second and final draft we had changed the whole music video to a black and white contrast. The location also helped with giving the video an Indie feel.  The location started off at a local shopping centre as well as a family home as most indie bands first videos are set around the location where they live. However after getting feedback from our questionnaire we found out that most people would prefer the video to be shot within a rural area, therefore we visited Matlock, Derbyshire and found that to be the most suitable place to shoot the video.

Costumes for the characters were also firstly just casual everyday clothing: jeans, top and a jacket. Again we asked our target audience what they think the band members within our video should wear and found out that most people expect Indie bands to wear: leather jackets, black jeans and smart shoes.


Idea 1: This was our first representation of what the characters would look like.







Idea 2: This is how our target audience wanted the characters to be presented.











Monday, March 27, 2017

My Poster

This is my band tour poster. It contains the bands logo, an image of the band as well as tour dates which I mimicked from real tour dates I found on the internet so that I was portraying real artists within the indie genre.