In order to get a better idea of what audiences expect from an Indie genre we decided to create a questionnaire and hand them out to determine: the age, sex, interests and disinterests of our audience, therefore giving us more knowledge of what to include within our own music video.
For the first 32 seconds of the 'R U Crazy' music video Conor is seen with a band behind him looking like a typical music video. It allows the audience to understand who the main star is as well as promoting his star image. As well as this it gives the music video a different kind of genre included as the instruments that are used wouldn't usually be used in a 'pop' type of video. This makes it overall more of an 'indie' type song. At 0:18 Conor faces the camera with a red light shining over him. The red connotes love which also links with the video. After that we see lights on the ceiling which helps to set the scene and see the contrast between the two places.
Thought beats are shown in the first part of the video. When the beat first drops and Conor says 'R U Crazy' the camera shakes as if there has been a real drop.
Throughout the video it changes between Conor singing the song in the hallway and the event he is singing about happening. This helps the audience to picture what he is singing about and connect with the lyrics.
The cuts between the parts where the couple are arguing are much quicker to show the tension between them both as they argue.
As the video continues there are close up shots of Conor. This helps to portray his star image whilst keeping the attention on him. It allows the audience to see him singing the song, he also keeps eye contact with the camera keeping direct address with the audience.
The use of the female throughout the video also links with the male gaze theory. She is seen in different outfits some of which are figure hugging and therefore will interest the male gender especially.
The video starts with the frontman (Jesse Rutherford) lay in what looks like a wooden coffin in order to relate the video to the title of the song R.I.P to my youth. The bands logo then appears on the screen to tell the audience that that symbol represents the band. The camera then cuts to the frontman from a birds eye view to confirm that he is lay in a coffin, also the name of an artist (Hype Williams) who is also in the video appears on the screen to show that he will make an appearance within the video. At 0:18 the bands name finally appears on the screen, before cutting to a bass drum to create thought beats this continues from 0:22 and continues to appear throughout the entire video.
At 0:32 the drummer of the Neighbourhood is fully shown on camera to create star image, this continues at 0:39 when a guitar is shown to be playing along with the music.
Both band members have also been shown on camera topless and are both covered in tattoos, this could be to try and show the audience that tattoos are seen as being 'cool'.
At 0:59 the bassist is finally shown playing along to the song. At this point all of the band members have been shown during the video in order of importance, showing the frontman first then the drummer, guitarist and finally bassist. Vevo can also be seen in the bottom right hand corner, this is shown as the video was made by the well known music company showing that The Neighbourhood are a well established band.
Finally the whole band is shown together at 1:54 to bring the video together for the audience. From 1:55-3:30 the video transitions more towards a live video of them playing rather than a video with a story
At 0:32 the drummer of the Neighbourhood is fully shown on camera to create star image, this continues at 0:39 when a guitar is shown to be playing along with the music.
At 0:59 the bassist is finally shown playing along to the song. At this point all of the band members have been shown during the video in order of importance, showing the frontman first then the drummer, guitarist and finally bassist. Vevo can also be seen in the bottom right hand corner, this is shown as the video was made by the well known music company showing that The Neighbourhood are a well established band.
