In order to find out what audiences expect from an Indie genre music video we constructed a focus group and invited people around the age of our target audience. This gave us chance to express our ideas and get feedback whether it be positive or negative in order to improve our final drafted music video.
The Focus group consisted of around 30 people aged between 16-18, we asked them a series of questions and presented videos along with them as examples.
The focus group then gave us feedback in to which idea they thought was best suited to and indie music video.
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