Conventions of Indie band posters

This is a presentation on how Indie bands present themselves using posters and how this compares to other artists from other genres of music.

Band name/logos

 This is the first logo we created for the band using 'band name generator'. This style also allowed us to use an anagram for our name going down the left side 'TCS'. However we thought the font didn't suit our intended genre of Indie.

 

 The second logo did suit our Indie genre however the font was again hard to read and didn't look very professional.

The third logo was the one we chose to be the main logo for our band, the font made it easy to read as well as the pattern at the end giving it an Indie feel which is what we wanted.

Call Sheet

For the filming of my music video I have created a call sheet to help organise the filming and make it easier for the people involved to understand what is happening and when.

Call sheet- Music Video 

Domino's Research

This is my research for the infamous indie record label 'Domino's'.

Music video Animatic

Digipak Analysis- The Black Keys

Digipaks are a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs, they are also usually made from recycled materials such as milk bottles and egg cartons etc.

CDs are usually just enclosed within a plastic casing which may contain a booklet giving you information about the CD or artist. Whereas digipaks often enclose CDs in cardboard casing and contains photos and posters of the band.                                                                         

                                                        

 This is a digipak from The black keys 2011 album titled- El camino. The digipak is made from a thin cardboard material which contains the CD. The front cover shows the Black keys first 'tour bus' to symbolise that they didn't start off as a big rock band with lots of money, showing the audience that they are just ordinary people. The digipak is also thinner and more compact than a normal plastic CD case.

The digipak then opens out into four sections each of which shows a picture of a vehicle all within the same town. One of the sections contains a booklet which shows photos of the tour for that album to give the audience some inside knowledge into how the album was made. Another section contains the CD which slides out of the side.

 However if you didn't want to unfold the digipak the CD is still accessible and is able to be taken from the side of the digipak when folded. The back of the digipak also contains a list of the songs that are featured on the album so that the audience know whether or not they'll like or have heard of any of the songs.































                                                                      

Digipak Analysis- Arctic Monkeys

The front cover of the 2007 album Favourite worst nightmare  shows the house where the lead singer Alex Turner use to live showing that the band came from an ordinary background, which is usually found within an indie genre showing their roots.
The front cover also has the bands logo in the top left hand corner as well as the title of the album which is emphasized by the yellow writing on a grey background.

Inside the digipak is the CD in the middle compartment and more art which is the same as on the front cover. Again the art is in bright vibrant colours to make it stand out more compared to the dull background.

The back of the The digipak shows a picture of the back of the house to create a theme that the digipak is Alex turners house. The back also carries on with the same colour scheme of yellow writing on a dull grey background.

Intertextuality within music videos

 

Prop List

 

Storyboard

 

Focus Group

In order to find out what audiences expect from an Indie genre music video we constructed a focus group and invited people around the age of our target audience. This gave us chance to express our ideas and get feedback whether it be positive or negative in order to improve our final drafted music video.


The Focus group consisted of around 30 people aged between 16-18, we asked them a series of questions and presented videos along with them as examples.
The focus group then gave us feedback in to which idea they thought was best suited to and indie music video.

Results Of Our Questionaire

Indie Genre Mood board

Request for permission to use 'Prey' within our music video

Questionaires- indie genre

In order to get a better idea of what audiences expect from an Indie genre we decided to create a questionnaire and hand them out to determine: the age, sex, interests and disinterests of our audience, therefore giving us more knowledge of what to include within our own music video.

Research Of The Indie Genre

The indie genre powerpoint from Owen Lawton

Demographics Of The Indie Genre

Analysis Of Music Videos- Video 3: Conor Maynard- R U Crazy

For the first 32 seconds of the 'R U Crazy' music video Conor is seen with a band behind him looking like a typical music video. It allows the audience to understand who the main star is as well as promoting his star image. As well as this it gives the music video a different kind of genre included as the instruments that are used wouldn't usually be used in a 'pop' type of video. This makes it overall more of an 'indie' type song. At 0:18 Conor faces the camera with a red light shining over him. The red connotes love which also links with the video. After that we see lights on the ceiling which helps to set the scene and see the contrast between the two places.


Thought beats are shown in the first part of the video. When the beat first drops and Conor says 'R U Crazy' the camera shakes as if there has been a real drop.

Throughout the video it changes between Conor singing the song in the hallway and the event he is singing about happening. This helps the audience to picture what he is singing about and connect with the lyrics.




The cuts between the parts where the couple are arguing are much quicker to show the tension between them both as they argue.








As the video continues there are close up shots of Conor. This helps to portray his star image whilst keeping the attention on him. It allows the audience to see him singing the song, he also keeps eye contact with the camera keeping direct address with the audience.


The use of the female throughout the video also links with the male gaze theory. She is seen in different outfits some of which are figure hugging and therefore will interest the male gender especially.

Analysis Of Music Videos- Video 2: The Neighbourhood- R.I.P to my youth

The video starts with the frontman (Jesse Rutherford) lay in what looks like a wooden coffin in order to relate the video to the title of the song R.I.P to my youth. The bands logo then appears on the screen to tell the audience that that symbol represents the band. The camera then cuts to the frontman from a birds eye view to confirm that he is lay in a coffin, also the name of an artist (Hype Williams) who is also in the video appears on the screen to show that he will make an appearance within the video. At 0:18 the bands name finally appears on the screen, before cutting to a bass drum to create thought beats this continues from 0:22 and continues to appear throughout the entire video.

At 0:32 the drummer of the Neighbourhood is fully shown on camera to create star image, this continues at 0:39 when a guitar is shown to be playing along with the music.

Both band members have also been shown on camera topless and are both covered in tattoos, this could be to try and show the audience that tattoos are seen as being 'cool'.

At 0:59 the bassist is finally shown playing along to the song. At this point all of the band members have been shown during the video in order of importance, showing the frontman first then the drummer, guitarist and finally bassist. Vevo can also be seen in the bottom right hand corner, this is shown as the video was made by the well known music company showing that The Neighbourhood are a well established band.

Finally the whole band is shown together at 1:54 to bring the video together for the audience. From 1:55-3:30 the video transitions more towards a live video of them playing rather than a video with a story